Fable and Folly is feeling Unwell but blames celery soda

Fable and Folly announces that it will be representing the acclaimed podcast Unwell: A Midwestern Gothic Mystery for advertising and growth opportunities in 2021.

HAMILTON, CANADA, Dec 14 2020Fable and Folly is excited to announce a partnership with the acclaimed and award-winning audio fiction Unwell: A Midwestern Gothic Mystery.

“We have been looking to expand our presence in horror fiction,” says Fable and Folly founder Sean Howard. “And I can’t think of a better fit than Unwell. The team at HartLife NFP have done it again, this time creating something truly beautiful, surreal and ominous in a Midwestern gothic tale.”

“Heading into our third season, we were suffering from the problems of success,” says Unwell Executive Producer Eleanor Hyde. “Partnering with Fable and Folly is allowing us to capitalize on the show’s growth, scale our advertising and partnership efforts, and focus our team’s time on telling this story. It is a delight to work with a team that is passionate about our show and brings opportunities for growth.”

Fable and Folly is currently selling sponsorship across all seasons of Unwell. The much anticipated new season is coming February 2021.

“I am a giant fan of Jeffrey and Eleanor, the Executive Producers of Unwell. Their first audio fiction, Our Fair City, is what got Eli and I into podcasting. They bring a wealth of experience and a massive fan base that continues to grow exponentially,” explains Sean. “It is no surprise that we are already close to selling out the available spots for 2021 with Unwell.”

Unwell: A Midwestern Gothic Mystery is produced by the Chicago based HartLife NFP. Critically acclaimed, Unwell has been featured in The New York Times, The Verge, and Polygon. HartLife NFP is a pioneer in fiction podcasting, winning awards and critical acclaim for its dynamic acting, incisive writing, and high level of production in both Unwell (2019 launch) and Our Fair City (2011-2017). A full press kit for Unwell is available here

Fable and Folly was built with a simple but compelling vision: a world where audio fiction producers can make a good living telling their stories. They pursue sponsorship and growth opportunities for all of their members and partners. You can learn more about Fable and Folly and the roster of award-winning shows they represent by visiting fableandfolly.com

Fable and Folly and Unwell logos and feature images can be downloaded here.