Where Fiction Producers Flourish

Our vision: A world where narrative producers can make a good living telling their stories.

Our mission: To create significant revenue and audience growth for the shows we represent.

Simple beginnings

We formed Fable and Folly in 2018, but began writing and producing shows in 2011. Our flagship podcast, the award-winning Alba Salix, Royal Physician, was first recorded in a dining room lined with blankets and pillows. Today, we are as likely to be found in our third-floor home studio as we are in a high-end audio production facility.

We launched the Fable and Folly Network in 2020 to represent some of the fastest growing narrative storytelling podcasts in the industry. We provide advertisers with more effective, narrative, and measurable sponsorship opportunities to reach previously untapped customers. Our job at Fable and Folly HQ is to secure partnership and growth opportunities for the producers in the network.

The Team

Eli Hamada McIlveen, Co-Founder

Eli Hamada McIlveen is the creator, lead writer and director of Alba Salix, and the sound designer and composer for all of Fable and Folly’s own shows.

Eli has been recording strange noises since he first “borrowed” his dad’s cassette player as a kid. He spent five years at CKMS-FM (University of Waterloo) producing a sketch comedy series, and later, a weekly radio theatre showcase. Since then he’s been sound designer for a raft of theatre productions in Toronto, where he met many of the Alba cast.

He’s also lead sound designer (from Season 3) on HartLife’s latest show Unwell, former senior interviews producer for the podcast Radio Drama Revival, and has appeared in several other shows, playing a variety of humans and invertebrates.

See all the shows Eli has worked on.

Sean Howard, Co-Founder

Sean is a recovering juggler, comedy improviser, and marketer. He has dabbled in theatre since an early age. He began as a line producer on Season 1 of Alba Salix where he was responsible for managing the cast, setting schedules and coordinating budgets, as well as fundraising and marketing.

Sean brings his 20+ years of growth marketing and online advertising experience to Fable and Folly. He co-directed The Axe & Crown, is a writer on Season 2 of Alba, and is the co-creator and co-star of Civilized. He’s also Artistic Director of Staircase Improv and a founding member of improv troupe Executive Indecision.

He lives in Canada with Eli, his partner of 20 years and their two rescue dogs, Ms. Mae van de Wag and Lady Miss Bean.

Russ More, Chief Operating Officer

Russ More is a radio imaging producer turned award-winning fiction podcast creator as the head of Dumb Dragon Productions.

He loves stories, table top games, and when he’s not tormenting his friends with yet more mazes, Russ is an award-winning producer that got his start creating entertaining sounds in broadcast radio before setting his sights on the podcast world.

Russ brings more than a dozen years of traditional advertising, promotional and marketing experience to the Fable and Folly Network. As the Director of Dumb Dragons Productions, Russ co-creates award-winning fiction podcasts like Dumbgeons & Dragons and Facing Fate, while working with many other world-class production houses like Fable and Folly, Midnight Disease and Fool & Scholar Productions..

Kristi Boulton, Marketing and Content Manager

Kristi is a marketing whiz, actor, improviser and producer of the acclaimed fiction podcast, Civilized. She understands the pressures and constraints that independent fiction podcast producers face.

As the Marketing and Content Manager for Fable and Folly, Kristi is focused on creating a supportive, uplifting environment for our outstanding group of producers while working to build and curate network-specific content that engages our wide and diverse audiences.

She lives with a crazy dog and husband and is known to break into song at the slightest provocation.


Lady Miss Bean and Ms. Mae van de Wag

Lady Miss Bean and Ms. Mae van de Wag

The Bean (on the left) hails from the wilds of Mississippi, where Sean found her on a highway median. Mae is a former street dog and squirrel addict. By some miracle, they actually get along.

Other Work Credits Include

The Fable and Folly team have provided recording, sound design and music composition to a growing list of amazing shows that we are proud to feature here.



Sound design (4 episodes, 2019–)


Greater Boston

Music for Episode 32, "To Seek Out New Life and New Civilizations"


Inn Between

Series theme music



We are always open to requests to speak at conventions or other gatherings. Or if you are interested in advertising on one of our shows, please email us at the address at the bottom of the page and we will connect you with the appropriate party.

While we do our best to respond to general inquiries regarding new show pitches, please be aware that we are a small shop with four shows currently in production, and may not be able to respond to all pitches.