Advertising with the Fable and Folly Network
We welcome you to the fastest growing area of podcasting – Narrative Storytelling. Let us help you step into a new world of possibilities and unmatched results.
At Fable and Folly, you work with a team that puts in the time to understand your needs and campaign objectives. We come from the worlds of advertising, broadcast, and editorial. We offer a state-of-the-art experience that integrates a new approach to sponsorship while ensuring the best partner and fan experience possible.
Trusted Shows and Creative
All of our shows have a deep connection with their audience. We help our listeners relax, escape and process what is happening in their world. And we are rewarded with one of the most intimate media relationships on the planet.
Working with our partners is more than reading a bunch of bullet points. We invest in creating experiences that truly elevate your brand. The result is something memorable and rewarding for all parties. We create narrative sponsorship experiences our listeners truly enjoy and you benefit from measurable results with a campaign that breaks through the clutter that is most podcast advertising.
When was the last time someone created fan art related to one of your campaigns? It happens all the time here at Fable and Folly. Let us show you what’s possible.
True Third Party Measurement
We work with one of the leading hosting providers in the industry, Megaphone, to provide IAB v2 certified download and engagement numbers, but it doesn’t stop there. We offer fully integrated attribution services that measure exposure and then tie that to desired audience behavior and conversion events on your website or app, adding yet another layer of 3rd party validation and better ROI measurement.
Powerful Return on Investment
We bring over 20 years of digital agency, broadcast, and ad trafficking experience. This includes the ability to tie your spend to key online behavior on your website, app, or third party platforms.
At Fable and Folly, we believe it’s not just how many downloads a specific episode is going to generate, but rather how we can create a measurable impact that truly resonates with the desired audience.
We start by understanding your brand and your objectives. From there, we put together program options designed to resonate with the needs or jobs-to-be-done of our audience. We combine the latest ad technology with our editorial team’s expertise in building audio experiences to create something that will delight, stand out, and perform.
Let us show you what is truly possible and that you can’t get anywhere else.
Inquiries
We partner with our clients and offer far more than host-read ads inserted into an episode. Let us show you how we can work together to create a compelling program with full transparency. We work hard for our partners and our fans.
Contact sean@fableandfolly.com to get started.
