At Fable and Folly we stand for the independent producer. And for the amazing fans of audio fiction. We know some of you are feeling frustrated by aspects of an article that was written by one of our independent contractors who is the Director of Marketing for Fable and Folly....
Collab-Licious Podcast Growth
I shouldn't be allowed to name things, but collaborative episodes are the single most powerful tool in my arsenal for growing podcasts. Collaborative episodes can convert up to 20% of an audience to another show. I've spoken many times about the tools I use, but nothing compares to the power...
Fable and Folly Announces New Hire: Kristi Boulton as Marketing and Content Manager
Fable and Folly is excited to announce that Kristi Boulton is now leading marketing and content at the company. Co-founder Sean Howard is beyond elated. "Kristi has already transformed multiple programs at Fable and Folly in her first two weeks. Her experience as an indie fiction producer, show runner, and...
Fable and Folly Announces Q3 Roster
Fable and Folly is excited to announce our Q3 lineup of shows being added for representation in 2021. Accession. Accession is an experimental podcast that approaches the art in museums from angles you might not expect, to engage viewers in new and unique ways, and connect people with art they...
Using Email to Build a Viable (Fiction) Podcast Business, Part One.
As podcasters, we are blessed with one of the most intimate forms of media — we join our fans in their private time where few others are invited. And so one would think that as podcasters we would be masters of communicating with our listeners. But for many in the...
Audio Fiction Pioneer Fred Greenhalgh Brings Three Acclaimed Shows to Fable and Folly
Dagaz Media selects Fable and Folly for growth and sponsorship representation. Creator Fred Greenhalgh’s Dagaz Media is joining the rapidly growing Fable and Folly Network, which represents a number of the strongest indie podcasts in the market, including Alba Salix, Civilized, We Fix Space Junk, Moonbase Theta Out, Unwell, Harlem...
Fable and Folly Announces 2021 Roster
Fable and Folly is excited to announce the shows we are adding to our roster for representation in 2021. The Land Whale Murders. The award-winning creators who brought us The Fall of the House of Sunshine are back with a hysterical comedy - A Gilded Age alternate history of murders,...
Fable and Folly is feeling Unwell but blames celery soda
Fable and Folly announces that it will be representing the acclaimed podcast Unwell: A Midwestern Gothic Mystery for advertising and growth opportunities in 2021. HAMILTON, CANADA, Dec 14 2020 – Fable and Folly is excited to announce a partnership with the acclaimed and award-winning audio fiction Unwell: A Midwestern Gothic...
Listeners matter, especially when it comes to advertising
Six months ago, a number of producers came together with us here at Fable and Folly to change the way advertising is created and sold in the audio fiction space. We were well aware of the risks that come with trying to innovate in what is soon to become a...
Fable and Folly becomes 32% more human with UK partnership
FOR IMMEDIATE RELEASE Fable and Folly becomes 32.9% more human Fable and Folly announces partnership with Definitely Human to secure sponsorship for all of their shows. TORONTO, CANADA, Oct. 16, 2020 – The Fable and Folly Network is excited to announce a partnership with Definitely Human. “I have been a...