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Marketing

Collab-Licious Podcast Growth

I shouldn't be allowed to name things, but collaborative episodes are the single most powerful tool in my arsenal for growing podcasts. Collaborative episodes can convert up to 20% of an audience to another show. I've spoken many times about the tools I use, but nothing compares to the power...

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Press Releases

Fable and Folly Announces Q3 Roster

Fable and Folly is excited to announce our Q3 lineup of shows being added for representation in 2021.  Accession. Accession is an experimental podcast that approaches the art in museums from angles you might not expect, to engage viewers in new and unique ways, and connect people with art they...

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Press Releases

Fable and Folly Announces 2021 Roster

Fable and Folly is excited to announce the shows we are adding to our roster for representation in 2021.  The Land Whale Murders. The award-winning creators who brought us The Fall of the House of Sunshine are back with a hysterical comedy - A Gilded Age alternate history of murders,...

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Press Releases

Fable and Folly is feeling Unwell but blames celery soda

Fable and Folly announces that it will be representing the acclaimed podcast Unwell: A Midwestern Gothic Mystery for advertising and growth opportunities in 2021. HAMILTON, CANADA, Dec 14 2020 – Fable and Folly is excited to announce a partnership with the acclaimed and award-winning audio fiction Unwell: A Midwestern Gothic...

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Notable

Listeners matter, especially when it comes to advertising

Six months ago, a number of producers came together with us here at Fable and Folly to change the way advertising is created and sold in the audio fiction space. We were well aware of the risks that come with trying to innovate in what is soon to become a...

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Press Releases

Fable and Folly becomes 32% more human with UK partnership

FOR IMMEDIATE RELEASE Fable and Folly becomes 32.9% more human Fable and Folly announces partnership with Definitely Human to secure sponsorship for all of their shows. TORONTO, CANADA, Oct. 16, 2020 – The Fable and Folly Network is excited to announce a partnership with Definitely Human. “I have been a...