Listeners matter, especially when it comes to advertising

Six months ago, a number of producers came together with us here at Fable and Folly to change the way advertising is created and sold in the audio fiction space. We were well aware of the risks that come with trying to innovate in what is soon to become a...

Press Releases

Fable and Folly becomes 32% more human with UK partnership

FOR IMMEDIATE RELEASE Fable and Folly becomes 32.9% more human Fable and Folly announces partnership with Definitely Human to secure sponsorship for all of their shows. TORONTO, CANADA, Oct. 16, 2020 – The Fable and Folly Network is excited to announce a partnership with Definitely Human. “I have been a...


Instructions for how to use the Supplemental Patreon Dashboard

This article is solely around how to install and begin using the supplemental dashboard. To understand what this dashboard does, please see The Missing Supplemental Dashboard article. Here's a link to get the dashboard for yourself [Google Sheet]. I am working on detailed instructions, in the meantime, this video walks...

Marketing, Patreon

The Missing Patreon Dashboard

Building a community that will support our art making is about revenue, audience growth and retention. In other words, it's a business. And we believe it's time we start measuring it like one. How long do our patrons support us, on average?How does this differ from our higher pledge supporters?...


December Production Update

This was a crazy month for us as we deal with world events, continue to deliver on Season 2 of The Axe and Crown and work on the return of our other shows. We still have two more episodes of The Axe and Crown on the way as there are...


Less than 1% of our Patreon supporters view our content.

Less than 1% of our financial supporters on Patreon are viewing our posts. Update: Patreon post counts "are limited to when someone visits a post’s URL, and do not include mobile views, views on your Patreon page, or views on someone's home feed." So someone has to click to view...


Fun, Immersive Marketing of an Audio Fiction Show

The new Choose What Happens Next adventure from Civilized Fans of the dark comedy sci-fi show Civilized can now become a part of the story as the crew makes "first contact" during their fateful voyage. So what is it? It's a series of mini-episodes that are delivered via email. How...